Duane Knapp - The BrandPromise: How Costco, Ketel One, Make-a-wish, Tourism Vancouver, and Other Leading Brands Make and Keep the Promise That Guarantees Success
Release Date: March 21, 2008 |
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Duane Knapp - The BrandPromise: How Costco, Ketel One, Make-a-wish, Tourism Vancouver, and Other Leading Brands Make and Keep the Promise That Guarantees Success - A brand-strategy expert and Fortune 500 consultant reveals how the examples of forefront companies can be adapted for greater business success, in a guide that identifies three principles for promoting customer satisfaction and loyalty.
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