Duane Knapp - The BrandPromise: How Costco, Ketel One, Make-a-wish, Tourism Vancouver, and Other Leading Brands Make and Keep the Promise That Guarantees Success
Release Date: March 21, 2008 |
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Duane Knapp - The BrandPromise: How Costco, Ketel One, Make-a-wish, Tourism Vancouver, and Other Leading Brands Make and Keep the Promise That Guarantees Success - A brand-strategy expert and Fortune 500 consultant reveals how the examples of forefront companies can be adapted for greater business success, in a guide that identifies three principles for promoting customer satisfaction and loyalty.
Product rating: 
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Key Information |
| Authors | Duane Knapp |
| Nonfiction Category | Business & Economics |
| Nonfiction Subcategory | • • |
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Book Editions |
| Book Editions | Hardcover264March 21, 2008McGraw-Hill9.25"(h) x 6.25"(w) x 1"(d), 1.24 lbs.9780071494410 |
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